What is recruitment automation

Yuma Heymans
2 min readApr 7, 2021

The rise of a global pandemic has shown how adoption of technology can surge. Also in the recruitment business, people are adapting to digital first interactions and recruitment professionals see the necessity for the use of digital means. The recruitment industry has always been a people business. But partial automation has shown to be beneficial, and sometimes a prerequisite, when you want to rapidly scale up teams.

The proactive approach to passive talent

The biggest concern for CEOs remains attracting and retaining talent. And recruitment professionals, also during times of Covid-19, mention the biggest priorities to be building candidate pipeline (66%) and filling current requisitions (53%). Most organizations respond to this challenge by focussing their efforts on finding active job seekers by searching for people who are open to work and by posting their jobs on job boards. But with this focus on active job seekers the question arises; ‘Am I increasing my chances to find the best candidates or am I merely creating noise and more work for myself?’ Looking at the complete global workforce, just 20–30% are active talents, people who are actively looking for a job and are the people who typically end up on a job board. The absolute majority however, 70% of the workforce, is passive talent who are not actively looking for a job but who mostly are open to discuss opportunities that are relevant for them. With this almost five times bigger potential talent pool there is a good reason why 83% of talent acquisition professionals see passive sourcing as an important source of hire and 73% of them indicate that when they focus their efforts on passive sourcing they find higher-quality candidates. Focussing on passive talent can give a great return, but the challenge is to find matching talents in the billions of candidate profiles available.

83% of talent acquisition professionals see passive sourcing as an important source of hire

Sea of data

For fast growing tech companies for instance, this search is focussed on people with a certain skill (mostly tech and commercial related) but also with certain personality traits (e.g. “Growth Mindset”). When you are sourcing…

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Yuma Heymans

Co-founder of HeroHunt.ai, the talent search engine for tech companies